Ryno Resumes
Ryno Resumes aims to disrupt the career services market. We implemented a 360-degree digital marketing strategy encompassing SEO, Content, and Paid Social to drive extensive brand awareness.
The Challenge
Breaking into a saturated market with high CPCs and established competitors like Indeed and LinkedIn services.
Strategic Approach
We focused on 'Career Pain Points' content strategy, addressing specific user anxieties (e.g., 'ATS friendly resume'). We combined this with retargeting campaigns on LinkedIn.
360° Execution
Blog Strategy: Created a 'Career Coach' blog series answering common job search queries.
Social Proof: Integrated Trustpilot widgets and user success stories across the homepage.
Local SEO: Optimized Google Business Profile for local career counseling queries.
Analytics Setup: Implemented advanced funnel tracking in GA4 to monitor drop-offs.
Key Results
Achieved 1st page rankings for 'ATS resume checker' niche terms.
Reduced CPA (Cost Per Acquisition) by 25% via optimized landing pages.
Significant boost in organic engagement from job seeker demographics.