RupeeQ
For RupeeQ, a competitive fintech player, we deployed a high-velocity acquisition strategy combining Paid Media (Google/Meta Ads) with next-gen AI-driven SEO.
The Challenge
Navigating the fierce FinTech landscape characterized by sky-high CPCs (₹400+) and a saturated organic search market dominated by banks.
Strategic Approach
We implemented a 'Hybrid Performance Engine': reducing acqusition costs via precision-targeted AI SEO while scaling immediate loan disbursements through optimized Google & Meta Ad campaigns.
360° Execution
Google Ads: Executed 'Alpha-Beta' campaign structure targeting high-intent 'instant loan' keywords, achieving a 95% Impression Share.
Meta Ads: Utilized custom lookalike audiences based on high-LTV users for re-targeting, driving a 3x higher conversion rate.
Google SEO: Implemented strict E-E-A-T signals (verified author bios, financial disclaimers) to satisfy YMYL updates.
AI SEO: Deployed programmatic SEO to generate 500+ hyper-localised landing pages (e.g., 'Personal Loan in Andheri'), capturing long-tail traffic.
Key Results
Reduced Cost Per Loan Disbursal (CPL) by 40% via ad optimization.
Generated 15,000+ organic visits/month via AI-SEO pages.
Maintained a 4.5% CTR on Google Search Ads (Industry avg: 2.8%).